Scott Krueger

In Memoriam, 2019 – 2022

Scott had 30+ years of experience as an advertising executive and attorney before founding Krueger Coaching and Consulting. His superpowers were empathy and emotional intelligence. His coaching focused on career transitions, enabling individuals to find purpose, leverage strengths, embrace areas of opportunity, and unleash possibilities. One poet Scott chose for company on a deserted island was Oscar Wilde. Lines Scott loved from Shakespeare’s “Measure for Measure:” Our doubts are traitors, and make us lose the good we oft might win, by fearing to attempt. Scott’s intuitive nature and keen ability to see patterns and disparate connections allowed him to live in spaces that are not clearly black or white; if he were in a band, it would be called “Living in the Grey.” Scott’s family (and his great pride) includes his wife, a marketing, e-commerce, and human resource executive in Silicon Valley and his three sons, all of whom embrace their creative talents.

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